ADS or NOT * USA - Could School Bus Ads Save School Budgets?
The wheels on the bus go buy, buy, buy: Could school bus ads be the answer to budget woes?
Seattle,WASH,USA -The Associated Press, by DONNA GORDON BLANKINSHIP -March 19, 2010: -- School districts have imposed all sorts of drastic cuts to save money during the down economy, canceling field trips and making parents pay for everything from tissues to sports transportation... And some have now resorted to placing advertisements on school buses... School districts say it's practically free money, and advertisers love the captive audience that school buses provide... That's the problem, say opponents: Children are being forced to travel to school on moving media kiosks, and the tactic isn't much different than dressing teachers in sponsor-emblazoned uniforms... (AP Photo/Ed Andrieski. Marc Horner, fleet manager for Jeffco Public Schools, walks next near school busses with advertisements on their sides at the school's bus maintenance facility in Lakewood, Colo. About half a dozen states already allow bus advertising _ including Colorado, Arizona, Florida, Minnesota, Tennessee and Texas)Labels: advertising on buses
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