Makeover - USA - Authority hopes color change makes mass transit more popular
Coming soon to a street near you: a bus of a different colorALBANY,NY,USA -Albany Times Union, by CATHY WOODRUFF-Oct 30, 2006: -- Clad in a uniform of basic white for decades, the Capital District Transportation Authority fleet is getting a makeover with a deep-blue hue... It's an updated version of the CDTA logo, and it's part of a larger strategy called "branding," which the authority hopes will project a more distinctive, contemporary image for the 36-year-old regional transit system... (Photo by James Goolsby / Times Union - The blue bus is the new face of mass transit in the region)
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