Radio programming - USA - School buses in 11 states tune in
Aimed at kids
USA - USA TODAY, by Wendy Koch -17 Sept 2006: -- The latest effort by schools to boost tight budgets by hooking up with corporate sponsors gets going next month, when school buses in 11 states begin airing commercial radio with ads targeted at kids... Bus Radio, a Massachusetts-based company, says 100,000 riders on 800 buses will hear music and commercials. The company says the broadcasts will entertain children and curb rowdiness...
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