Vodka Ad - USA - Too Sexy for Buses, Okay for Taxis
"The city didn't like such a sexy ad, but if you go five blocks in the city you'll find sexier ads than this one": Martin Silver, the chief executive officer of Star Industries, distributors Georgi's vodka
New York,NY,USA -New York Sun, by BRADLEY HOPE -August 23, 2006: -- The advertisement could be considered run-of-the-mill these days: Beside the word "Georgi" in bright yellow block letters is a close-up of the backside of a woman wearing a string-bikini. Her skin is dusted with sand, as if she has just risen from a short rest at the beach. A bottle of vodka is superimposed next to her; the word "Georgi" is written in green letters on the bikini bottom... However, the vodka advertisement was removed from 365 city buses last December for a reason the Metropolitan Transportation Authority's marketing company... The company replaced the advertisements with another, almost identical advertisement — instead of the bikini bottom, there is a naked woman who covers herself by crossing her legs and arms... While the MTA deemed the advertising too risqué for the city's buses, the Taxi and Limousine Commission decided that it was appropriate for the tops of the city's yellow cabs. The advertisements have run on 150 yellow cabs since the beginning of the month, and will stay up for at least another week...
posted by Unknown @ 5:39 PM
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