The Next Niche - USA - School Bus Ads
Mass. Firm's Radio Program Promises Sales With Safer Ride
Oakland,CA,USA -CorpWatch.org/The Washington Post, by Caroline E. Mayer -June 4th, 2006: -- BusRadio, a start-up company in Massachusetts, wants to pipe into school buses around the country a private radio network that plays music, public-service announcements, contests and, of course, ads, aimed at kids as they travel to and from school... According to its Web site, BusRadio plans to operate in Massachusetts this fall, broadcasting to more than 102,000 students. By September 2007 it plans to take its programs national, reaching a million students. On the Web site, BusRadio listed Hagerstown, Md., as one of the areas it plans to serve. However, Chris Carter, director of public school transportation for Washington County (which includes Hagerstown), said he had never heard of BusRadio... Linda Farbry, director of transportation for Fairfax County public schools, said its buses are equipped with AM/FM radios precisely for students. "If they listen to music, they are controlled and quiet... Some of these trips are long, and we want kids to do something other than pick on other kids"... The county has 22 stations it considers acceptable for student ears, such as soft rock WASH (97.1 FM) and country WMZQ (98.7 FM). Would Farbry consider BusRadio for her buses, which transport 110,000 students a day? "It depends on the cost," she said...
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