Marketing - USA - Bringing Hispanics On Board
New Design and Coupon Aim to Encourage Use of Fairfax ConnectorFairfax County,Washington DC,USA - Washington Post, by Maria Glod -Dec 1, 2005: -- Fairfax County's public bus service has launched an advertising campaign geared to Hispanic riders, sending coupons written in Spanish for a free ride to 25,000 households and distributing written information at churches, stores and community centers... The promotional campaign, along with a new yellow and reddish-orange logo and bus design, comes as the Fairfax Connector, which will carry about 8.5 million riders this year, is celebrating its 20th anniversary...
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