Products - UK - Viacom signs Lastminute as launch partner for animated bus-side ads
LONDON,UK -Revolution Magazine, by Daniel Farey-Jones -Aug 31, 2005: -- Viacom Outdoor is putting animated outdoor ads on to London bus sides fitted with LED screens, after signing up Lastminute.com to run a campaign in October... The innovation upgrades static bus-side ads to moving images, which can be updated at different times of the day... Twenty-five buses have each been fitted with one screen on the pavement side, meaning that the ads will be seen more by pedestrians than drivers. Transport for London and three bus companies operating the buses involved in the campaign have approved the screens...
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