MARKETING - UK - Selling "Harry Potter": 2,000 bus ads
UK -Pittsburgh,PA,USA / Pittsburgh Post Gazette/The Wall Street Journal,by Jeffrey A. Trachtenberg -Jun 06 2005: -- How do you market something that's already so popular it doesn't need marketing? Answer: any way you want... Or any way she wants, in the case of J.K. Rowling, whose sixth Harry Potter novel is due out next month... Ms. Rowling and London-based Bloomsbury PLC are ignoring traditional marketing except for a few modest efforts, such as buying space on 2,000 buses across the U.K. to promote the book...
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