AWARD * UK - Buses Are Getting Better wins award
Nexus won a national marketing award for its Buses Are Getting Better promotion in Tyne and Wear
South Shields,UK -The Shields Gazette -19 February 2010: -- Transport bosses are celebrating after scooping a top award... The campaign was named best UK Transport Campaign at the CIM Marketing Excellence Awards in London, beating rivals Northern Trains, Merseytravel and Publicis Modem for EasyJet... Buses Are Getting Better, run in partnership with bus companies, used real passengers from all walks of life to explain why they found travelling by bus the best way to get around... It also promoted buses as a greener mode of travel and safe form of transport thanks to measures like on-board CCTV and improved lighting at interchanges and in shelters... Bus travel in Tyne and Wear has risen five per cent over the year the campaign was running...Passenger numbers are at their highest level for a decade... (Picture from twita: Bus3)Labels: awards
posted by Unknown @ 3:31 PM
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