Bus Ads * USA - Are a bad idea
Jordan,NY,USA -Deseret News -Feb. 18, 2010: -- We feel the pain of the Jordan School District. Being cash-strapped with kids to teach is distressing. But the plan to post advertisements on school buses (put forward by Rep. Jim Bird of West Jordan) feels more than a little ill-advised and desperate... The ads would bring in revenue for struggling school districts. They would also create a very cozy relationship between the state school system and certain businesses. It's one thing for schools to partner with businesses for education purposes. That can be constructive and helpful. But it's quite another for schools to sell prominent space to promote specific products, especially on vehicles such as bright yellow school buses, which the public has come to regard as iconic... The door would be open to unhealthy relationships of influence between deep-pocketed companies and schools. Each ad could be seen as an endorsement from the public school system. Few products would qualify for that kind of relationship... (Deseret News archives - Legislation put forward by Rep. Jim Bird of West Jordan would turn Utah's yellow school buses into rolling advertisements)Labels: advertising on buses
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