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15.3.08

AWARD * USA - Ridership growth nets national award

Wildcat Transit enjoys bus boom

The Success in Enhancing Ridership Award was presented to the 10 winners recently by administrator James S. Simpson of the Federal Transit Administration


Durham,NH,USA -The Portsmouth Herald News (Portsmouth,NH), by Shir Haberman -March 12, 2008: -- The University of New Hampshire's Wildcat Transit has been recognized by federal officials for its efforts in getting more people to use public transportation... Wildcat and other public transportation providers who were innovative in finding ways to increase their ridership figures were recognized last week by the nation's top federal transit official. The initiatives ranged from partnering with local university students to reduce crime, to sponsoring radio jingles, to advertising in local hotels and restaurants... The award recognizes initiatives by transit agencies that result in significant increases of at least 5 percent more passengers per year over a two-year period... The University of New Hampshire's Wildcat Transit was a winner in the 50,000 to 200,000 population category... Wildcat Transit used better traveler information, nicer bus shelters (with solar power lighting) and new biodiesel transit buses to increase their ridership by 21 percent, the FTA noted. The university instituted a Web site with regularly updated transit and parking information, which is a boon to ridership during special events when parking is scarce... (Photo, by Shir Haberman - A Wildcat Transit bus continues on its route after picking up passengers at the Fox Run Mall on Tuesday. The bus line was recently honored by federal officials promoting public transportation for its increase in ridership)

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