Competition * USA - The best way to increase ridership on the Chicago public transportation system
'Crowd Sourcing' Taps the Masses for Ideas
Chicago,ILL,USA -The Discovery News, by Eric Bland -20 April 2009: -- InnoCentive, created by drug company Eli Lilly in 2001 and spun out in 2005, sets out major problems facing society today for an audience of 175,000 people worldwide to solve. Sixty percent of the solvers have a graduate degree... In March, InnoCentive sponsored a competition for the best way to increase ridership on the Chicago public transportation system. The winner was Aaron Renn of Indianapolis, Ind., whose three-part solution included a new bus route, improving the existing infrastructure, and increasing capacity... "The notion of a challenge really energizes people," says InnoCentive CEO Dwayne Spradlin. "The money is almost secondary. People really want to change the world."... (Picture: magazin usa: Chicago's shoredrive)Labels: public transport solutions
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