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18.12.07

* USA - The old dog is getting a new look.

New buses, terminals for Greyhound - Company aims at youth, Latinos

Dallas,TX,USA -AP/The Detroit Free Press, by DAVID KOENIG -December 16, 2007: -- Greyhound Lines Inc. says it has spent $60 million over the past three years to freshen up its fleet of 1,250 buses and its largest terminals... Next, the company plans an advertising campaign designed to bring back former customers and attract new riders, especially Hispanics and those between 18 and 24... Greyhound officials say the makeover is part of an upgrade that began in 2004, when the company eliminated many small-town stops and routes to speed up service between larger cities... Patty Herbeck, Greyhound's director of marketing, said the company has refurbished more than 900 buses with new seats and paint jobs and spruced up 125 of its roughly 940 terminals by repainting, renovating restrooms and adding plasma-screen televisions in waiting areas...

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