* New York - A Taste of Italian, Served Up in a Big Bus
(Photos, by Michelle V. Agins/The New York Times: A 40-foot bus from Delverde, the Italian producer of premium pasta, will be showcasing its own products as well as other Italian foods, like cheeses, spices and wine)
New York,NY,USA -The NYT, by GREGORY SCHMIDT -May 7, 2012: -- The food truck is gaining a reputation in the United States as a destination for those craving fine cuisine.
Delverde, an Italian maker of premium pasta, is borrowing that idea and extending it to a food bus, which will tour the East Coast as part of the company’s efforts to win over America’s taste buds.
Delverde products are typically found in high-end markets, so the bus tour is an unconventional way for the company to broaden its consumer reach in the United States, said Delverde’s chief executive, Luca Ruffini...
(Photo: The bus equipped with a state-of-the-art kitchen ...)
The tour bus, 40 feet long and painted green and yellow to match the packaging of Delverde’s products, was customized to include a professional kitchen made by Olis, an Italian maker of kitchen equipment, and a lounge area. It is making stops in several cities to serve up 15,000 sample dishes and pass out $50,000 worth of coupons...
(Photo: ... Also has a lounge for diners)
In 2010, Delverde was acquired by Molinos Río de la Plata, an Argentine food company, which wanted to expand Delverde’s presence in the United States.
Labels: special buses
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