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27.11.10

Carmakers' next problem * USA - Generation Y

People in their teens and twenties are more interested in gadgets than cars

Denver,COL,USA -Autos on MSNBC, by Allison Linn -4 Nov 2010:   ... At 25 years old, McVeigh lives in Denver and has two good jobs, as a research analyst and an adjunct professor of philosophy. What she doesn’t have — or want — is a car...   A confluence of events — environmental worries, a preference for gadgets over wheels and the yearslong economic doldrums — is pushing some teens and twentysomethings to opt out of what has traditionally been considered an American rite of passage: Owning a car... The percentage of new cars sold to 21- to 34-year-olds hit a high of nearly 38 percent in 1985 but stands at around 27 percent today, according to CNW research. Over that same period, the percentage of new car buyers who are 55 or older has generally been trending up, according to the vehicle research group... Brauer said one issue is economic: A combination of high unemployment among young people and economic troubles for their parents is making it harder for younger people to afford to drive... But there are also other, longer-term issues at work, he said... For one thing, many young consumers care more about new technologies, such as the latest phone, than about the latest car... Brauer said this generation also is thinking more than any other about the repercussions of driving, both in terms of the environment and our dependence on oil...    (Photo from Marc Piscotty - Natalie McVeigh, 25, of Denver, reads while she rides a bus on her way to work earlier this week)

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