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19.4.09

Bus Funding * Denmark - Means better service

Initiatives to increase passengers on bus routes are expected to continue resulting in more passenger perks

Copenhagen,Denmark -The Copenhagen Post -14 April 2009: -- In an effort to attract more passengers buses may begin offering perks to riders such as free internet access, Berlingske Tidende newspaper reports... The results of a six-month trial on the 150S bus route in Copenhagen, conducted by consultancy firm Cowi, have shown a 20 percent increase in passenger numbers after an agreement with local councils to provide free internet access connections on the buses... Of the over 3,000 new passengers on the route, around 300 indicated they had chosen to leave their car at home in favour of the bus, according to Cowi’s data... Bus company Arriva, which operates the 150S line, has been the beneficiary of the ‘incentive contract’ initiative, where the company has earned 3 kroner for every new, satisfied passenger... (Allowing bus operators to benefit from increased ridership has resulted in the introduction of a flurry of new initiatives)

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