EXCHANGE * India - Malaysian firm offers A/C buses for PMPML ad rights
Pune,India -The Times of India -11 Jun 2008: -- Authorities of the Pune Mahanagar Parivahan Mahamandal Limited (PMPML) are delighted about an offer received from a Malaysian firm which has agreed to provide 2,500 air-conditioned buses as “royalty'' to the PMPML in exchange of advertisement rights for a period of 15 years... The proposal by the firm, Landmark Media, will be placed before the board of directors next week, PMPML chairman and managing director Subbrao Patil said on Tuesday... The authorities also said that the revenue potential from advertisement rights was huge as the city has unique features and was growing at a fast pace. The authorities felt that advertising with the PMPML would be advantageous because unlike in Mumbai, where there is a good network of suburban railway, in Pune, the only mode of public transport were buses...
Labels: buses' exchange
posted by Unknown @ 11:25 AM
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