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21.1.08

'Clean' Radio on School Buses * USA - San Marcos calls a success

Critics oppose some advertising and content

San Marcos,CAL,USA -The North County Times (Escondido,CAL), by NOELLE IBRAHIM -20 Jan 2008: -- Nearly six months after installing digital radios that play kid-friendly music on school buses, officials with the San Marcos Unified School District are declaring the program a success, though national critics have voiced objections... The district is the first in San Diego County to use BusRadio, a company based in Massachusetts that provides music, equipment and public-service announcements to 10,000 school buses nationwide... "It's age-appropriate music, age-appropriate content and not DJs doing crazy stuff," said district transportation coordinator Mike Sawyer... But some critics of BusRadio say they are concerned that school districts are providing a captive audience to advertisers, in addition to playing what they consider some questionable content... (Photo by WALDO NILO - Transportation coordinator Mike Sawyer shows one of the radios that San Marcos Unified School District has installed on its school buses that play contemporary, kid-friendly music)

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