Marketing * UK - Firm conducts buses campaign
A £350,000 advertising aiming to get more Peterborough people on the buses
Peterborough,England,UK -The Peterborough Evening Telegraph -21 June 2007: -- A £350,000 advertising campaign is aiming to get more Peterborough people on the buses... Stagecoach, which runs bus services in the city, has hired the ad agency to create a TV advert campaign to encourage Peterborough residents to get on the bus... Stagecoach group chief executive Brian Souter, said: “This is a completely fresh way to market public transport and a first for the UK. We believe that with increasing congestion and more environmental awareness, there is huge potential to get even more people on the nation’s buses.”
Labels: marketing
posted by Unknown @ 6:31 AM
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