ENVIROMENTAL ACTIVISM - USA - Union of Concerned Scientists
Fiction vs. Fact: The Auto Alliance's ad is deceptive
USA -UCS/National Journal Congress Daily - March 2005: --
- Q: What is it exactly that makes the Auto Alliance’s Ad “deceptive?” - A: The claim that “Autos manufactured today are virtually emission-free” is simply untrue... They pretend that harmful heat-trapping carbon dioxide emissions from new autos do not exist. It is a fact that there are more CO2 emissions coming from today’s autos than there were 20 years ago...
- Q: But what about that “99 percent cleaner than you think” line? - A: If you think cars and light trucks are still a significant part of the pollution problem, then you are right and the automakers’ ad is misleading...
- Q: What other emissions are coming from today’s autos? - A: There are a wide variety of toxics linked to cancer such as formaldehyde, 1-3 butadiene and benzene. If you look at these emissions from a cancer-risk standpoint, there will still be some 350,000 tons of benzene-equivalent emissions from autos as far away as 2020 when the new, Tier 2-compliant cars account for the majority of the vehicle fleet...
- Q: Okay, their ad had some serious misrepresentations, but why did you choose a child holding a cigarette? - A: The Auto Alliance deceptive ad implies their products are clean and healthy for our children. Automakers have not lived up to their responsibility to clean up their products and reduce risks for our children’s health and environment... ** For a full analysis of the advertisement, including sourced footnotes detailing the the analytical process behind each of the above statistics, please go to our fact sheet. http://www.ucsusa.org/general/special_features/page.cfm?pageID=1667
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